Jaxx was her own first client. Long before there were other clients, there was years of creative process; learning, building, and refining through her own story. This site is currently a creative library of that body of work. A Skool community and a dedicated case study site, unpacking individual client journeys in depth, are both coming soon.
What began with two musicians wanting to bring their music to life grew into a creative partnership spanning several years. We worked across music videos, photography, videography, social media, brand storytelling, content and creative direction. As we got to know Jenny and Linda, the work grew beyond the music into their lives and stories too, a beautiful example of what can happen when we really get to know the people behind the work.
Sarah came to us wanting to refresh her real-estate brand. But when I listened to her story, I saw so much more: her striking silver-white hair, Italian heritage, colourful life, faith, warmth and deep sense of responsibility toward the people she served. We rebuilt the visual world around the woman people were actually choosing when they chose Sarah, bringing more of her character, story and values into her brand.
Tulip & Cosmos began as a small creative idea and became a complete brand experience. We partnered with Kirsty to uncover the story and heart behind the project, then shaped its creative direction, brand messaging, social media, photography, videography, Reels, copy and event concept. It’s an example of how we work with founders who have an idea, story or early-stage business and need a creative team to help shape it, build the world around it and bring it to life.
Christy came to us wanting to build a fitness and nutrition business. We spent weeks unpacking her story, experience and ideas, and saw a much deeper direction in her journey through pregnancy, postpartum depression, motherhood and rebuilding her relationship with training. From there we developed the brand world around her; concept, messaging, visual direction, content ideas, brand kit, shoot planning and the beginnings of what became The Comeback Circle.
Created as part of an application to work with Moves Method, this project gave us the opportunity to show how we would take one long-form piece of content and build an entire content system around it. Working from their supplied creative direction, we developed the visual language in Canva and repurposed the original content into carousels, quotes, captions and supporting social assets.
Daryl came to me unsure how iData could move forward as technology and its clients’ needs changed. I went inside the business with him, using AI alongside me for the technical research, and looked at everything from product gaps and new opportunities to existing clients and relationships. That work grew into a brand system, website, LinkedIn content engine, sales material and pitch decks, giving iData a much stronger foundation for whatever came next.